Anne E. Bélec
During her 30+-year career in automotive, powersports and marketing consulting, Anne Bélec has provided executive leadership in key areas including business development, strategic planning, brand and corporate communications. She has developed a deep and holistic understanding of how brands play a critical role in guiding decisions in every aspect of business, providing consistency, authenticity ,differentiation and building equity.
Anne provides business and brand strategy guidance to large and small organizations, including:
- Facilitating brand and consumer insight discovery
- Defining holistic brand strategies
- Articulating corporate value propositions
- Articulating values and corporate culture traits
- Developing growth & business strategies
Anne holds an MBA from Duke University and currently serves on the board of Wajax Corporation, a distributor and service provider for mobile heavy equipment in Canada as well as the board of Automobile Protection Corporation (APCO), a vehicle service contract and ancillary dealer services provider part of Ontario Teachers’ Pension Plan portfolio. She previously served on the boards of Industrial Alliance Group from 2006-2014 and Brunswick Corporation from 2008-2013.
Ms. Bélec is fluent in French and English, holds dual citizenship for Canada and the U.S.