Bernstein’s crisis and issues management experience has encompassed a wide range of industries and subjects, to include accounting, architecture, associations, banking, charities, education, environment, financial services, food (retail and B2B), governmental organizations, health care, housing, hospitality, insurance, labor & employment, litigation, manufacturing, product recalls, professional services, real estate development, religious institutions, securities, security, senior housing, and white collar crime. He is a self-admitted “Internet nerd,” online since 1982, who has pioneered strategies and tactics for Internet-centered crisis and reputation management.
His past experience includes corporate, agency and non-profit public relations positions, preceded by five years of investigative and feature journalism — to include a stint with investigative reporter/columnist Jack Anderson. He is a veteran of five years in U.S. Army Military Police and Military Intelligence operations.
Bernstein is the publisher of Crisis Manager, a first-of-its-kind email newsletter written for “those who are crisis managers whether they want to be or not,” currently read in 75 countries, and manages two industry leading blogs on the same subject. His Keeping the Wolves at Bay: Media Training manual has been described as “an outstanding foundation for preparing individuals and organizations for effective crisis management.” He also authored Manager’s Guide to Crisis Management (McGraw-Hill). Bernstein is frequently interviewed by national and international media outlets about various “crises du jour.” A PR Week feature story entitled “The Crunch-Time Counselors” identified Bernstein as one of 22 “people who should be on the speed dial in a crisis” and Business Week featured his perspectives in an article entitled “Masters of Disaster.” He is frequent contributor to the “Crisis of the Week” column published by The Wall Street Journal.
Bernstein is the son of a career American diplomat and was raised in six countries (France, Italy, Nigeria, England and Korea) and, as such, brings a truly international perspective to his consulting. He is also a father, yoga practitioner, Reiki practitioner, folksinger and is very active in community service. He holds a bachelor’s degree in Speech Communications, magna cum laude, from the University of Maryland.