Bernstein Crisis Management Media Interviews

Bernstein Crisis Management team members are thought leaders in their fields, regularly contributing interviews to major media outlets around the world. Here you’ll find the latest commentary from our top experts featured in the news.

5.7.24 Business Insider How to handle being the subject of a Taylor Swift diss track, according to PR experts
4.21.24 The Wall Street Journal Company Bosses Draw a Red Line on Office Activists
1.29.24 Modern Healthcare Will scandal at Dana-Farber Cancer Institute cause big damage?
10.2.23 4Hoteliers It Can’t Happen To Us, Right?
9.8.23 Gentleman’s Journal The high-end crisis managers who fix the unfixable
6.28.23 Planning to Reduce Crisis Management Overload
4.24.23 Complex Jonathan Majors’ Team ‘Bungled’ His Abuse Scandal, a Crisis Management Expert Says
4.10.23 MarketWatch Unemployment rate is now 3.5%. Is this the last chance for job switchers to jump ship?
3.3.23 Alabama’s crisis management in Brandon Miller situation ‘an outright fail’
11.1.22 USA Today Brands, stars finally spoke out on Kanye West’s problematic comments. What took so long?
10.25.22 TIME The Kanye West Fallout Will Cost Adidas At Least $250 Million This Year
10.24.22 MarketWatch What Liz Truss can teach every worker in America about quitting. Yes, really.
10.17.22 Forbes The Fate Of Kanye West’s Career Is In His Fans’ Hands, PR Professionals Say
10.7.22 Insider Try Guys fans and a crisis PR expert on the cheating scandal and what’s next for the YouTubers
8.12.22 The Defiant Inside Solana’s ‘Textbook’ Response to Exploit
4.12.22 Morning Consult How Blue-Chip Sponsors Are Approaching the Very Messy Qatar World Cup
2.11.22 TIME Spotify’s Joe Rogan Controversy Isn’t Over Yet
11.10.21 USA Today Aaron Rodgers apologized for misleading the public about immunization. Will his sponsors care?
10.11.21 Sports Business Journal Crisis experts evaluate future for scandal-ridden NWSL
3.8.21 AdAge Burger King Deletes International Women’s Day Tweet After Getting Grilled As Its Intent Is Misinterpreted
1.12.21 EnvisionED Through The Darkness
11.30.20 The Economist How to strike the right tone when communicating during a crisis
11.23.20 SFGATE A crisis management pro explains how to stop your parents from hosting a big Thanksgiving
5.19.20 Financier Worldwide Magazine More than a health crisis: leadership amid coronavirus
5.14.20 Footwear News From Celebs Singing ‘Imagine’ to ‘When That Stimulus Deposit Hits,’ How to Recover From PR Missteps in the Coronavirus Era
4.8.20 The Wall Street Journal ‘Sometimes the Crisis Makes the Leader’: Andrew Cuomo and Five Lessons on Leadership
3.31.20 4Hoteliers Crisis Management: Preventing and Responding to System Flaws
3.30.20 Raydiant 7 Experts Share Their Top Advice for Restaurants Impacted By The Coronavirus Outbreak
3.10.20 Chats with Chip Transitioning agency ownership to the next generation
2.17.20 Boston Globe How will the Red Sox market a Mookie-less team?
2.11.20 TechRepublic Coronavirus: How companies can handle employee travel in wake of deadly virus
2.1.20 The Wall Street Journal Employees Speak Out—Against Their CEOs
1.27.20 Sports Business Journal Crisis experts chide Astros’ PR strategy
1.13.20 The Wall Street Journal Chief of Online Luggage Seller Away Reverses Course on Resignation
12.8.19 Public Relations Review #Expert crisis prevention for public relations
11.5.19 Salon Why is Facebook rebranding? PR experts have some theories
8.1.19 NBC News Following transgender remarks, Mario Lopez faces critics on the left and right
7.24.19 Rolling Stone Is There Really Such a Thing as a #MeToo Comeback?
7.8.19 Bloomberg L Brands Falls as Wexner Ties to Epstein Come Under Scrutiny
4.29.19 Agency Leadership Advisors Spotlight on Jonathan Bernstein of Bernstein Crisis Management
4.19.19 NPR Boeing Slow To ‘Own’ Recent Air Disasters, Analysts Say
3.26.19 CNN Jussie Smollett’s case may still cast a shadow over his career
3.16.19 NPR With Planes Grounded, Boeing Considers Its Next Steps
3.13.19 Bloomberg Businessweek Two 737 Max Crashes in Five Months Put Boeing’s Reputation on the Line
3.7.19 Salon Facebook’s shift to “privacy-focused” company: earnest change or cynical PR move?
1.21.19 CNBC Huawei launches a charm offensive — but PR execs say it may face a ‘literally impossible’ task
1.19.19 Business Insider Netflix’s ‘Fyre’ director says Fyre Festival founder Billy McFarland could make a comeback when he gets out of prison
1.11.19 New York Magazine Crisis and PR Experts Are In Agreement About R. Kelly’s Future
10.22.18 Washington Post Ryanair: Passenger’s racist tirade offers case study for airlines on how not to deal with a PR disaster
10.3.18 Vox How Kanye West’s brand survives his controversies, explained by a crisis PR expert
9.29.18 The Roy Green Show How the FBI will investigate Kavanaugh, The treatment child-killers receive, & Brad Wall on Bill C-69
9.17.18 The Measurement Standard Jonathan Bernstein Interview: The Two Key Factors for Preserving and Rebuilding Reputation
9.8.18 The Wall Street Journal Can CEOs Get Away With Smoking Pot?
8.31.18 NPR Marketplace More Bad News For Wells Fargo
8.28.18 Financial Management Magazine Keep your social media past from haunting you
8.27.18 Ragan 10 surefire ways to ensure your next crisis spirals out of control
8.22.18 Moneyish Why #MeToo will survive Asia Argento’s sexual assault allegation
6.26.18 DVM 360 Protecting your veterinary practice from a cyberattack
6.26.18 DVM 360 Facing the cyberbully: Handling trolls and other Internet haters without fear
6.20.18 Polygon Why are game companies so afraid of the politics in their games?
5.30.18 WIRED Cancelling ‘Roseanne’ Wasn’t About Conviction — It Was About Capital
5.25.18 Sun Sentinel All eyes on Publix: What crisis experts have to say about a rough week
5.21.18 The New York Times Oliver North Blames ‘Culture of Violence’ for Mass Shootings
5.4.18 SmartLinx Podcast Preparing for Crisis Management
5.3.18 Racked Kanye West’s Comments on Slavery Probably Won’t Hurt His Clothing Brand
4.19.18 Moneyish What does anti-bias training — like the one Starbucks could employ — actually entail?
4.12.18 The Wall Street Journal How Did Facebook CEO Mark Zuckerberg Do? Crisis-Management Experts Weigh In
3.11.18 AdWeek 4 Steps for Effectively Managing a PR Crisis
1.27.18 Salon What happens when a meme makes a corporation lose control of its brand?
11.30.17 CBC News Post-Weinstein era prompts swift action against stars accused of sexual misconduct
10.16.17 Moneyish Here’s how to rebrand your company after a major scandal like Harvey Weinstein’s
9.24.17 WIRED All the Ways Equifax Epically Bungled Its Breach Response
9.12.17 Moneyish Here’s how to handle a social-media nightmare like Ted Cruz’s
9.6.17 Boston Herald Report: Red Sox caught stealing Yankees’ signs
8.16.17 CGTN America Jonathan Bernstein talks crisis management after Trump ends manufacturing council
8.3.17 NYS Society of CPAs What’s the Worst That Could Happen? Worst-Case Career Scenarios and How You Can Fix Them
7.12.17 Marketwatch Donald Trump Jr.’s email scandal is a cautionary tale for all American workers
5.4.17 CTV News Family Booted From Delta Flight
4.18.17 The Daily Beat Jonathan Bernstein on Crisis Management and United Airlines
4.14.17 USA Today Hell of a ride: even a PR powerhouse couldn’t get Uber on track
4.6.17 USA Today Kendall Jenner: Is she ‘complicit’ or not in Pepsi ad fiasco?
3.30.17 Mashable How Samsung plans to rise from the Note 7 disaster with the Galaxy S8
3.16.17 Indystar USA Gymnastics President Steve Penny resigns
2.7.17 Can Volkswagen Earn Back Shoppers’ Trust?
2.7.17 Forbes Should Your Brand Take A Stand? 3 Ways Advocacy Can Boost Sales
1.17.17 Vanity Fair Does a Donald Trump Endorsement Actually Hurt a Brand?
12.2.16 The Wall Street Journal Expert: Buzzfeed story on ‘Fixer Upper’ stars a ‘hit piece’
11.16.16 The Wall Street Journal Crisis of the Week: Colonial Confronts Deadly Pipeline Explosion
10.24.16 The Guardian Microsoft Surface irks NFL coaches and stars: ‘I’m done with tablets’
10.19.16 The Guardian Samsung owners furious as company resists paying up for Note 7 fire damage
8.22.16 E! News Speedo USA, Ralph Lauren and Syneron Candela Drop Ryan Lochte’s Sponsorships Amid Rio Scandal
8.19.16 E! News Ryan Lochte Hires Justin Bieber’s Former Crisis Manager: 4 Things the Olympian Can Learn From the Singer’s Troubled Past
7.25.16 Claims Journal Planning for the Worst: Terrorism and Workplace Violence
7.7.16 The Guardian Elon Musk Twitter rank a ‘case study’ in how not to handle a crisis, experts say
6.15.16 The Wrap How Much of a PR Nightmare Is Gator Attack for Disney?
5.24.16 The Wall Street Journal Crisis of the Week: Plains All American Tries to Contain Reputation After Spill
5.13.16 Fox News Woody Allen’s career won’t be affected by assault claims, expert says
5.8.16 Minter Dialogue Minter Dialogue with Erik Bernstein
4.22.16 Austin American-Statesman Experts: Whole Foods was right to counterattack on cake claims
3.8.16 International Business Times How Maria Sharapova’s Meldonium Drug Test Admission Could Save Her Image, Career And Endorsements
3.7.16 The Wall Street Journal Crisis of the Week: BAT Fights Bribery Claims
2.24.16 The Tennessean Experts: Tennessee coaches news conference missed mark
2.14.16 New York State Veterinary Medical Society “Connections” Magazine Cyberbullying of Veterinarians
10.19.15 International Business Times Tennis Gambling Scandal Update: Amid Match-Fixing Allegations, Can Fans Trust Tournament Results?
12.14.15 The Wall Street Journal Crisis of the Week: VTech Breach Exposes Children’s Info
10.19.15 Jacksonville Business Journal How does Tote Inc. fix its image after the El Faro tragedy?
10.12.15 The Wall Street Journal Crisis of the Week: Reality Hits Hard for Fantasy Game Sites
10.02.15 Mashable Volkswagen cheated on diesel emissions. Its image will survive.
09.25.15 Boston Herald VW brand under repair
09.24.15 MarketWatch Volkswagen deception will be hard to forgive
09.22.15 MarketWatch 5 life lessons from Pope Francis
09.01.15 International Business Times Salon And WSJ Delete Offensive Tweets: Here’s What A Twitter Fail Really Feels Like
08.31.15 PRWeek How the NFL can stop Concussion from knocking it out
08.19.15 USAToday Jared Fogle’s plea deal puts Subway back in spotlight
08.17.15 Entrepreneur From Subway’s Jared to Bill Cosby: How Do You Make Hiring a Spokesperson Worth the Risk?
07.21.15 PRWeek Why Ashley Madison will no longer arouse customers
03.02.15 International Business Times Will SeaWorld’s New Marketing Campaign Keep It Afloat In The Wake Of ‘Blackfish’?
02.14.15 CCTV Global Business Pressing Concerns for Olympic Sponsors?
02.11.15 WSJ Video Jonathan Bernstein talks to Wall Street Journal Video about Brian Williams
02.03.15 The Baltimore Sun Episcopal leader suspected Cook was drunk days before installation as bishop
12.31.14 Stars and Stripes NFL Domestic Violence – AP’s Top Sports Story of 2014
12.12.14 International Business Times How Do Amy Pascal And Scott Rudin Recover From Sony Email Leak? A Crisis Management Expert Weighs In
The Crisis Intelligence Podcast 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)
30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 2)
09.24.14 CustomScoop Media Bullseye Chats with Chip #1: Jonathan Bernstein of Bernstein Crisis Management
09.12.14 Associated Press Many Obstacles Stand in Rice’s Path to a Comeback
08.25.14 CNN Jonathan Bernstein’s interview with CNN’s Michael Smerconish
04.30.14 The Courier-Journal Horse racing suffers from a perception problem
01.16.14 The Star Tribune Target CEO Steinhafel apologizes, seeks to reassure customers
10.26.13 St. Paul Pioneer Press Ruben Rosario: To regain trust, Twin Cities archdiocese will have to come clean
08.23.13 International Business Times Why Big Pharma Companies Don’t Care What You Think About Their Scandals In China
06.14.13 The Baltimore Sun Five questions for Jonathan Bernstein
01.16.13 ShineOn Yahoo! Canada Why celebs like Lance Armstrong choose Oprah for their confessions
11.21.12 The Financialist Trial By Sandy: Bloomberg Weathers the Storm
11.21.12 U.S.News & World Report Jill Kelley Retains High Profile Crisis Manager, Despite Reportedly Being In Debt
08.17.12 Progressive’s tardy, tepid response slammed on social media
08.10.12 U.S.News & World Report Good Deed Gone Viral Creates Web Headache for Travelocity
07.24.12 Warner Bros. to contribute to Aurora relief fund; PR pros say studio handling crisis with care and compassion
07.17.12 The Morning Call Paterno family lashes out at Freeh Report findings
07.16.12 Associated Press Paterno family denies Louis Freeh report findings
04.03.12 Los Angeles Times Ground beef processor files for bankruptcy, blames
‘pink slime’
03.20.12 PR Daily PR disasters averted: 7 cases of good crisis management
02.17.12 PR Daily CEOs too scripted, not authentic enough, business bloggers say
11.08.11 Entrepreneur How to Maintain Clients’ Trust While Managing a Crisis
10.05.11 Toronto Star The selling of Amanda Knox
06.10.11 Business First OSU scandal becomes lab on managing a crisis
04.28.11 Engineered Wood Journal The 10 Steps of Crisis Communications
01.28.11 PR Week Corporations need new outlets to build trust
11.19.10 PR Week Rolls-Royce’s silence has both pros and cons
10.21.10 NIOA News Fighting Back: The Journalistic Ethics Code
07.20.10 PCWorld IPhone 4 Antennagate Won’t Hurt Apple’s Image, Say PR Experts
06.01.10 Bloomberg Jonathan talks with Lori Rothman about the Obama administration’s management of the BP oil spill.
04.30.10 Bloomberg Bernstein Says Goldman Now in ‘Damage Control Mode’: Video
03.08.10 Business Insider How to do a product recall the right way
09.29.07 Montreal Gazette Recalls cast a shadow over toy industry
02.15.07 USA TODAY Mental health groups slam Volkswagen ad
02.13.07 Forbes Taking The Plunge
12.28.06 Pittsburgh Post Gazette What to take away from the blunders of 2006
07.31.06 BusinessWeek The Masters of Disaster
06.15.06 USA TODAY Hurricane prep work rings up sales
03.10.06 San Diego Union-Tribune Hospital’s quick response crucial, crisis experts say
12.11.05 USA TODAY Southwest’s ‘goodwill’ should keep fliers
10.11.05 Aero-News Network Stolen Jet Turns Up
09.06.05 Daily Tar Heel U.S. leadership blamed for chaos
12.21.04 BusinessWeek Pfizer and Merck: Different Strokes
08.25.04 Christian Science Monitor Gosh, I wish I hadn’t said that!
08.04.04 St. Petersburg Times With threat of terrorism, visibility can be a liability
02.01.04 Forbes Wal-Mart goes on PR offensive to repair image
01.12.04 CBS News Jacko Fans Fight Back
01.11.04 The Taipei Times Americans staying calm about beef
12.31.03 USA TODAY Don’t ignore mad cow, PR experts warn
11.19.02 BBC News Online WorldCom investor hires Giuliani firm
11.14.02 ESPN Johnson’s statements open media campaign
08.27.02 Christian Science Monitor Dynasty of domesticity in a legal pickle