“When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is going to be blogging.”
Blogs have moved from obscurity into the mainstream, covering topics from the absurd to the extremely serious. Chesa Keane’s latest article to be featured in the Crisis Manager, “Why Blogs Are Effective for Online Reputation Management,” explains how and why blogs have become key in today’s Internet-centered business world and how to maximize the gains from yours.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com