Below you'll find a list of all posts that have been categorized as “crisis management”
The Clock Was Already Running by: Michelle Sinning, APR On May 7, 2026, students across the country — from elementary schoolers to college seniors — tried to log into Canvas and were greeted with a ransom note. Black screen, red border, a message from an extortion group called ShinyHunters …
By: Jonathan Bernstein “When actions and beliefs clash, people don’t usually change beliefs—they reinterpret reality.” A sound crisis management strategy has never been more difficult—or more necessary. What the political divisions of the past several years reveal isn’t just a problem of politics. It’s a masterclass in how identity …
Online Comments Can Be Deleted, but Screenshots Live Forever: Crisis Management Lessons from the Charlie Kirk Assassination The Charlie Kirk assassination is still under investigation, but its online aftermath already offers an important case study in crisis management and business reputation protection. Within minutes of news breaking, social media platforms …
Navigating Unpopular Changes: When Politics Harm Your Reputation By: Michelle Sinning, APR Recent policy shifts and evolving federal priorities under the Trump administration have required businesses to adapt in unexpected ways—and unfortunately, for some of these companies, politics are indeed harming their reputations. Whether it’s due to direct pressure from …
The First Line of Defense: Customer Service as a Crisis Prevention Tool By Michelle Sinning, APR In an age where reputations can rise and fall in a single tweet, customer service isn’t just about resolving problems—it’s about preventing a crisis. Too often, companies treat customer service as the final step …
The Joke’s on Whom? Navigating Humor in Crisis Management By Ella Kate Baker Introduction by Jonathan Bernstein When Ella Baker from The University of Alabama’s College of Communication and Information Sciences contacted me about being interviewed for this Platform Magazine article, my first response to her was “Wow, what a great story angle!” …
Inflation, Job Anxiety, and Grievance: A Recipe for Civil Unrest in 2025 By Oscar Villanueva, TAL Global Economic fears and eroding trust in institutions are creating a volatile mix that threatens global stability. Inflation, shifting job markets, and widespread misinformation are fueling grievances. This will almost certainly lead to civil …
From WTF to WTAF: Navigating the New Normal by Jonathan Bernstein In the past year, it seems our entire nation has crossed the line from WTF to WTAF. For the uninitiated, the “A” in WTAF stands for “Actual.” It’s a term that conveys a level of disbelief and astonishment beyond …
Crisis management for businesses is getting more and more difficult thanks to the trend of employees becoming more and more aggressive as activists, as described in a recent Wall St. Journal article quoting Bernstein Crisis Management founder Jonathan Bernstein.
Mastering media interviews requires thorough preparation and a strategic approach. When all eyes are on your organization, ensuring the effectiveness of communications during these often-tense interactions is key to achieving your goals.
Delves into the synergy between traditional PR and crisis management. Explore how foundational communication strategies from PR strengthen crisis responses, ensuring organizations navigate complexities with resilience and maintain a positive reputation in today’s fast-paced, digitally dominated landscape.
We look at some of the basics of crisis management for businesses, emphasizing building resilience, safeguarding your brand’s reputation, and driving sustainable growth through comprehensive planning and strategic response, equipping you to thrive in the face of adversity.
Unlock the power of crisis management training: Prepare your organization with strategies to prevent, address, and rebound from crises, ensuring operational stability.
Effective crisis planning not only prepares an organization for the worst that can come its way, but also equips it to emerge stronger and more resilient on the other side. When your reputation and ability to do business are on the line, wouldn’t you rather be prepared?
Crisis management experts explore why it’s so important to protect your brand’s reputation and take steps to mitigate PR fallout when facing financial difficulties.
