Why 2024 Should Be the Year of Crisis Preparedness for Your Brand

Erik Bernstein crisis management

If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you know what to do from minute one through resolution of the situation? Do you have a structure and a plan to support your brand through difficult times? If the answer’s no, then getting properly prepared to address crises should be at the top of your list of resolutions for 2024.

Crisis Management Quotables…on the Ones You Don’t See Coming

Erik Bernstein crisis management

We take a quote from a former U.S. Senator as a jumping off point for a discussion of how you handle the most disruptive category of crises – the unforeseen and the unexpected. How do you prepare for a sudden and ferocious disruption of your day-to-day? Let’s dive in.

5 Crisis-Causing Customer Service Mistakes To Avoid

Erik Bernstein crisis management

Anyone who’s spent time in customer service knows that doing it well is a huge part of protecting brand reputation at the ground level. Take advantage of this to prevent more ‘issues’ from turning into ‘crises’ for your organization!

The Rage Trend Continues

Erik Bernstein crisis management

Are your crisis and reputation management efforts taking heightened emotional states into account? If not, you’re behind the times.