Crisis Managers With Unenviable Job

Jonathan Bernstein crisis management

Other than the huge fees, I have to say I’m not even remotely envious of the niche Cohn & Wolfe have chosen to fill in the field of crisis management. Infamous for their representation of the tobacco industry, they now take on “big marble,” which is faced, interestingly, with some of the same hard-to-overcome issues. The Solid Surface Alliance Blog demonstrates how one’s choice of agency can impact public perception.

Jonathan Bernstein
Bernstein Crisis Management, Inc.