“We may have to delay the Marathon at least three hours.”
Few words can put a chill down a Marathon staff’s spine quite like “delay.” For runners and walkers who have their pre-event routine timed to the minute; any kind of a disruption is upsetting at the least, and devastating at the worst. But that was what the Cincinnati Flying Pig Marathon faced the morning of Sunday, May 4.
If you were in charge of the event crew’s crisis management team, would you have been ready? In an article from the latest Crisis Manager newsletter, sports PR pro Betsy Ross gives a revealing look at her firm’s successful navigation of this ordeal. From the early crisis prevention planning, to their reputation management efforts with the media and plentiful use of Twitter, see it all from the driver’s seat!
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com