Food for Thought.

Jonathan Bernstein crisis communications, crisis expert

Today I’d like to point out an example of good crisis management that anyone involved with a food-related business should take a look at. Many of you have probably seen news reports of the most recent Salmonella scare, which has now grown to over 480 cases spanning 43 states. Although the news stations make sure to spend plenty of time hyping the scope and danger of this outbreak they do little to inform consumers of the actual details of the situation. This is where the CDC steps in. They have created a site here which has every detail from case count to information on the investigation and recommendations to consumers on how to protect themselves.

In the food business one problem can quickly snowball into a nationwide story, have you identified your organizations’ weaknesses? Do you have a crisis prevention plan?


Jonathan Bernstein