Words Matter! Use the right ones.

Erik Bernstein crisis communications

  [Editor’s note: This guest post from crisis pro Janie Jordan highlights the importance of avoiding negative language in your crisis communications. While it’s more natural for many people to use words like don’t, not, won’t, or can’t when describing situations, substituting more positive or at least neutral ways to …

When Crisis Comms is the Right Thing to Do

Erik Bernstein crisis communications

  [Editor’s note: This post is quite interesting as it examines a topic that’s not often approached in the public eye. If a company in crisis knows it’s going out of business regardless of how things play out, how should crisis communications be approached? What are your obligations, and what’s …

4 Useful Tips For When The Media Is Reaching Out To You

Erik Bernstein crisis communications

  Reporters and media of all kinds are inevitable sources of stress for many crisis management situations, but that doesn’t mean it’s healthier to shut them out. With the modern 24/7 news cycle and literally millions of places for information to be shared even small issues often mean contacts from …

Chicago Mayor Lori Lightfoot Steps In It With Hot Mic

Erik Bernstein crisis communications

A hot mic captured Mayor Lori Lightfoot calling a Fraternal Order of Police vice president an “FOP clown” during Wednesday’s City Council meeting, but she later apologized and acknowledged it was inappropriate for her “to say that out loud.” As Fraternal Order of Police Vice President Patrick Murray approached the microphone …

One more for the Non-Apology Hall of Shame

Erik Bernstein crisis communications

  [Editor’s note: This guest post comes to us from frequent contributor – and our go-to crisis expert “down under” – Tony Jaques. This particularly timely article lands just as we’re seeing a flurry of non-apologies from big names (ahem, Boeing, ahem) and explores the simple steps to take if you’d …

3 Expert Tips To Help You Through Your Media Interview Or Public Statement

Erik Bernstein crisis communications

  Having trained hundreds of clients for difficult speaking situations like media interviews or angry shareholder meetings we can tell you there’s one constant – people are scared of standing up in front of strangers and talking about bad news. It’s a bit surprising the first few times you see …

Setting A Strong Foundation For Crisis Communications

Erik Bernstein crisis communications

Create a solid foundation for communication in crisis Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand. …

Smart or Risky? Starbucks Instructs Employees On Crisis Comms After Former CEO Announces Presidential Bid

Erik Bernstein crisis communications

  Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run. Anticipating questions from customers …

The 10 Biggest Mistakes in Crisis Communications

Erik Bernstein crisis communications 2 Comments

The 10 Biggest Mistakes in Crisis Communications By Jonathan Bernstein All organizations are vulnerable to crises. Disasters, lawsuits, accusations of impropriety, sudden changes in ownership or management, and other volatile situations will happen. The threat of serious damage to people, property, reputation is real for virtually any organization, and many …

Are Logical Fallacies Hurting Your Crisis Communications?

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Stay away from bad logic if you want to avoid inviting criticism Logical fallacy is a term you hear thrown about a lot, especially if you keep track of politics. Put simply, logical fallacies are errors in reasoning. Though they come in many forms, all logical fallacies are constructed to …

Four ways to lie and why they’re a crisis management risk

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Don’t let dishonesty creep into your communications Lying is a funny thing. While it’s widely accepted that purposely stating something that isn’t true is classified as a lie and wrong to do, people convince themselves that other forms of lying aren’t so bad. As a kid I was told there are …

Princess Cruises’ Crisis Comms for Dirty Secret

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How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …