Harmonic Convergence

Jonathan Bernstein crisis management, Crisis Prevention, online reputation management, reputation management

Would you rather have your online reputation be associated with your beautifully written corporate values or with the terms “vomit” and “crap”? That is the question posed by guest author Merrie Spaeth in her article for the latest Crisis Manager, “Harmonic Convergence”. In it, Merrie examines the reasons why it’s is beneficial for each organization to be conscious of the informal flow of information regarding itself, and gives an example of one whose employee’s carelessness cost millions. 

The BCM Blogging Team
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