The Courage Campaign, an online organizing network that pushes for progressive change in California, has launched a very unique campaign in an attempt to make Californians take notice of the current budget crisis. In an excellent example of a grassroots issues management campaign, they put a comedic spin on the suggested IOU’s Californians may be receiving next month — instead of financial aid checks or tax refunds — by asking members of their site to print and use “Arnoldbucks” as real money and film the results.
The California government is just like any other business in that it needs a plan to manage its reputation before a crisis strikes. These types of campaigns can spread a message like wildfire and if you are not prepared to respond you will get burned.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com