SEO Growth

Jonathan Bernstein search engine optimization, strategic reputation management

As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back to Basics,” suggests that growth will decline for paid search from 15.9% in 2009 to 11.3% in 2013–while SEO growth will jump from 17.7% to 20.3%, respectively. “Every company is losing some business because of the economy, whether they buy less, or not at all,” said David Hallerman, eMarketer senior analyst. “There is a greater focus on customer acquisition. Search is the best tool for that.”

This article from MediaPost News discusses something I’ve also written about, search engine optimization. With the prevailing trend being to load up Google rather than open a phonebook, often whoever claims the highest search rank will have the eyes of the public first. Because of that, SEO is an irreplaceable tool in any online reputation management expert’s repertoire.


Jonathan Bernstein