What the Google-Twitter Deal Means to Crisis Management

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, search engine optimization, SEO, social media, social media crisis management, social media reputation management Leave a Comment

Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …

SEO Works

Jonathan Bernstein crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, search engine optimization, SEO, social media Leave a Comment

It’s not voodoo – SEO pays by preventing crises My dear mother forwarded me an email today with the subject line, “Target Says “Veterans do not meet our area of giving.”  It was one of those emails that had been flashed around the world and the string was filled with …

Rapid Crisis Response

Jonathan Bernstein crisis management, Crisis Response, search engine optimization

In today’s digital age crisis response needs to be nearly instantaneous, especially in a tight political race. A recent article from the Tech Daily Dose explains: “As news breaks, people go online to find more information. Savvy political advertisers take advantage of that spike in interest to get their message …

SEO Growth

Jonathan Bernstein search engine optimization, strategic reputation management

As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back …