Wells Fargo And The Dangers Of A Tarnished Reputation

Erik Bernstein reputation management

Explaining why a slow trickle of “small” bad news keeps companies facing major crises in the headlines

Why do seemingly minor issues result in damaging headlines for organizations facing crises? In this interview for NPR’s Marketplace, Bernstein Crisis Management VP Erik Bernstein explains why a combination of refreshing the news cycle, not allowing stakeholders to forgive/forget, and simply being an easy target means Wells Fargo will wind up catching negative coverage for just about anything right now.

Erik Bernstein

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