Words Matter! Use the right ones.

Erik Bernstein crisis communications

  [Editor’s note: This guest post from crisis pro Janie Jordan highlights the importance of avoiding negative language in your crisis communications. While it’s more natural for many people to use words like don’t, not, won’t, or can’t when describing situations, substituting more positive or at least neutral ways to …

Do Your Crisis Management Firefighters Practice Their Skills?

Erik Bernstein crisis preparedness

Planning is important, but plans require practice to be used properly in a crisis Imagine you came upon a firefighting team just arrived at the scene of a fire, all milling around with leaders shouting conflicting orders, firefighters not recalling how to properly set up and use their equipment, and …

Know These Leadership Diseases So You Can Avoid Them

Erik Bernstein crisis leadership

  [Editor’s note: The author of this post, Paul Biddle MBE, has 23 years in UK Law Enforcement along with multiple tours of Iraq & Afghanistan. In other words, he knows some things about real world crisis management and crisis leadership. Today he explores issues, or as he calls them diseases, …

Further Misadventures in Fake News

Erik Bernstein fake news

  [We came across this post on internet technology expert David Strom’s ‘Web Informant’ blog and thought our readership of “crisis managers, whether it’s in your job description or not” would find this in-depth explanation of several extremely manipulative strategies being employed to create fake news online to both misinform …

When Crisis Comms is the Right Thing to Do

Erik Bernstein crisis communications

  [Editor’s note: This post is quite interesting as it examines a topic that’s not often approached in the public eye. If a company in crisis knows it’s going out of business regardless of how things play out, how should crisis communications be approached? What are your obligations, and what’s …

“Woke-Washing” Is Not The Solution For A Bad Reputation

Erik Bernstein Crisis Prevention

  [Editor’s note: Much like the hashtag fails we saw lead to crisis management disasters so commonly a few years back, the trend of “woke-washing” — trying to champion popular causes to demonstrate what a good company you are while sweeping some not-so-positive things under the rug — has already …

The Ugly Side of Public Relations

Erik Bernstein public relations

  [Editor’s note: This guest post comes to us from Australia-based crisis pro Tony Jaques’ Managing Outcomes e-Newsletter. While part of public relations and crisis management work inevitably involves assisting those who have made mistakes, we agree with Mr. Jaques that there is a line to be drawn between helping …

Chicago Mayor Lori Lightfoot Steps In It With Hot Mic

Erik Bernstein crisis communications

A hot mic captured Mayor Lori Lightfoot calling a Fraternal Order of Police vice president an “FOP clown” during Wednesday’s City Council meeting, but she later apologized and acknowledged it was inappropriate for her “to say that out loud.” As Fraternal Order of Police Vice President Patrick Murray approached the microphone …

Crisis Management Case Study: Exploding Fireplace Recall

Jonathan Bernstein crisis management, public relations, recall, recall crisis management

  [Author’s Note: The general public seldom gets to see what goes on behind the scenes of a significant product recall.  It ain’t always easy!] The Crisis Home Products manufacturing (name disguised), based in the Midwest with operations throughout North America, received reports from distributor showrooms that some of the …

Smart or Risky? Starbucks Instructs Employees On Crisis Comms After Former CEO Announces Presidential Bid

Erik Bernstein crisis communications

  Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run. Anticipating questions from customers …

3 Tips on Public Speaking from the Experts

Erik Bernstein crisis management

Improving your ability to deliver the often-intimidating media interview or public statement According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first started practicing the skill I felt the same. While it’s …