With so much talk about Twitter recently I thought I’d share another article, this one from Advertising Age. Although many of these tips are standard crisis management, new tools do change the game.
“You don’t have to bow to the Twitter torches and do everything they tell you to do,” said Jackie Huba, co-author of the Church of the Customer blog. “But you can’t stick your head in the sand and ignore this building, growing outrage about what you’re doing.”
Having even a small presence on (and an open ear to) the various forms of social media can only benefit you. A little attention in the right areas can make reputation management easier and help quell crises before they start.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com