Will the Real Todd Black Please Stand Up?

Jonathan Bernstein Crisis Response, reputation management

This Orlando Sentinel article provides an outside look at an organization doing just about everything wrong that could be done while managing (well, attempting to manage) a crisis.

In the business world, choosing to employ a tainted individual is equivalent to placing a ticking time bomb in the office. If, in addition, your bread and butter is the business of crisis response and reputation management, then you will not only damage your own credibility but that of every client you have.

JB

Jonathan Bernstein
www.bernsteincrisismanagement.com