Well, at least BP hasn’t done EVERYTHING wrong.
It is common practice for companies wishing to be found under certain terms on the Internet to buy AdWords, paid links which appear at the top of search results. In what may prove to be a savvy crisis management move, BP has purchased several keywords related to the Gulf oil spill and linked them to their own oil response sites. DailyTech.com has more details:
BP has a lot on their plate right now with a number of failed attempts to seal the well completely over the past several weeks and even more trouble with the publicity they’ve received in lieu of this oil crisis. Buying the search terms will allow links to BP’s oil response sites to appear first before any other websites’ when terms relating to the oil crisis are typed into Google or Yahoo’s search engines.
Regardless of motive, with any search containing the word “oil” turning up negative press for BP, guiding the public to places where the company can tell its own story is a solid idea.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/