“In the Twitter age” is a term I heard this past week from a slightly frustrated public relations professional talking about how he’s been forced to modify his crisis management plan.
And change he must. The best-laid crisis management plan will quickly unravel when information – true, untrue or even malicious – starts spreading on platforms such as Twitter and Facebook.
This excerpt from consultant Mike Johannson’s article, PR Crisis Management in the ‘Twitter Age,’ which he was kind enough to allow us to reprint in our latest Crisis Manager newsletter, makes an excellent case for the importance of updating and broadening crisis management strategies to include the use of social media. With so many crises originating on Facebook, Twitter and the like, having an established social media presence is a difference maker when trouble comes your way.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/