Tired of me talking about social media yet? You’d better get used to it because this former flavor of the month is garnering more attention than ever before. This story by Riverside Marketing President Heidi Cohen, run on Clickz.com, discusses the importance of a multichannel PR or crisis management approach in a time when traditional media is losing audience.
Where are these audiences going for their information? Increasingly, they’re using a diverse set of digital information sources, including news-oriented sites, such as Yahoo, Google News, the Drudge Report, CNN, and “The New York Times”; and social media, such as blogs, Facebook, and Twitter. Or they’re spending their valuable time checking community and news on Web sites dedicated to their idiosyncratic interests.
Having a presence on multiple media outlets is inexpensive, assists in reputation management, and extends your marketing reach. Are you out there?
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com