Improving the Effectiveness of Emergency Communications

Erik Bernstein crisis communications Leave a Comment

A look at what it takes to truly refine the process

If you’re using some type of emergency communication system, whether it’s formal enterprise software or simple already prepared email, text, and social media lists, you’re on the path to protecting your organization and its employees. That said, you always want to optimize the systems you use. Doubly so when it comes to ones that quite literally could save lives!

With any emergency communication system your priority is to ensure the messages you put out are being received, something that is easily measured by asking for confirmation from users. Everbridge took this idea a step further, and conducted a study to learn more about confirmation rates and how to improve them:

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The BCM Blogging Team
www.bernsteincrisismanagement.com

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