I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman and his Powerlines newsletter.
Powerlines seeks to discuss the importance of building and protecting your vulnerable reputation through careful thought and planning. In the latest issue Binneman discusses how to responsibly and reputably handle the tender subject of layoffs, balancing the needs of your company with empathy and care for the people laid off.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com