Revamping Comms from the Top Down

A look at the latest trends and most effective ways for you to communicate internally

Communications isn’t a, “we talk and you listen” business anymore. It’s a two-way street. If your audience – whether they’re customers, investors, or your own employees – can’t take part in the communication then they often won’t pay any regard for what you’re putting out there.  A lot of crisis management wrong-way examples come from failure to do this.

Take a look at communications coming to you, though, and you’ll see few of them bother to offer any form of interaction. That’s why we were impressed by this infographic from Newsweaver , which looks at the latest trends for internal communications, especially when they’re coming from the top down:


The BCM Blogging Team

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