Constructing a Communicator

Posted on: 16, Dec 15

Erik Bernstein communications Leave a Comment

The stats behind this critical member of your team Anyone tasked with speaking for their organization is under serious pressure. While practice and experience can result in the appearance of effortless communication, the reality is that it’s a tough job with responsibilities that extend beyond saying a few words for …

Revamping Comms from the Top Down

Posted on: 29, Sep 15

Erik Bernstein communications Leave a Comment

A look at the latest trends and most effective ways for you to communicate internally Communications isn’t a, “we talk and you listen” business anymore. It’s a two-way street. If your audience – whether they’re customers, investors, or your own employees – can’t take part in the communication then they …

How Has Social Media Impacted Breaking News?

Posted on: 29, Dec 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, PR, public relations, reputation management, social media 23 Comments

Knowing about factors that influence reporting will help your crisis management There’s no doubt that social media has affected the way breaking news is reported, for better and for worse. Regardless of whether you believe it’s been a boon or a bane, you need to be versed on the changes …

Ferguson Chief’s Crisis Management Comes Late

Posted on: 26, Sep 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, law enforcement crisis management, media relations, media training, public relations, reputation management 3 Comments

Is this a sign of hope for resolution, or just smooth PR? The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a move that comes far too late but also sparks hope …

Crisis Management Infographic: The 3 C’s of Credibility

Posted on: 10, Mar 14

Jonathan Bernstein communications, crisis communication, crisis communications, crisis management, crisis management expert, crisis management tactics, crisis management training, crisis preparedness, Crisis Prevention, crisis public relations, crisis resources, Crisis Response, crisis training, Erik Bernstein, infographic, Jonathan Bernstein, media crisis management, media relations, PR, PR resources, public relations, reputation management 6 Comments

Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require a response. These responses take many forms – press releases, …

Clorox’s Social Media Crisis Management #Fail

Posted on: 03, Jul 13

Erik Bernstein communications, crisis communication, crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Facebook, internet crisis management, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, PR, public relations, reputation management, social media, social media crisis management Leave a Comment

How did this one ever get the green light? In a move that’s making a serious run for “most preventable crisis of the year,” Clorox published an article on its Facebook page late last month that degraded the parenting skills of men in just about every way possible. Be prepared …

Defining the Roles of Traditional vs Social Media

Posted on: 15, May 13

Jonathan Bernstein communications, crisis communications, crisis management, ethics, Facebook, fact checking, Jonathan Bernstein, public relations, reputation management, social media, Twitter 7 Comments

Social media’s role should be to bring information to us quickly.  Traditional media’s role should be to bring information to us accurately. That distinction came to mind recently after I witnessed the horrendously inaccurate traditional media reporting about the Boston Marathon bombing, which was often fed by an apparent desire …

The Ryan Braun Saga: Part Two

Posted on: 05, Mar 12

Erik Bernstein communications, crisis communications, crisis expert, crisis management, crisis preparation, crisis preparedness, Crisis Prevention, crisis public relations, Crisis Response, crisis training, issues management, litigation-related PR, media training, PR, public relations, reputation management, strategic reputation management Leave a Comment

The following is a guest article from frequent contributor and director of crisis communications for Triad Strategies, Rick Kelly. If you missed Part One of this story, head here first. The Ryan Braun Saga: Part Two We who practice crisis communications for a living are intimately and sometimes painfully familiar …

Crisis Management at Claire’s

Posted on: 03, Mar 12

Erik Bernstein communications, crisis communications, crisis management, crisis preparation, Crisis Prevention, crisis public relations, Crisis Response, media training, public relations, reputation management Leave a Comment

Don’t go corporate in a crisis The blog post came Wednesday. Tatty Devine, a handmade jewelry company in England, posted photos of its own designs next to designs sold at international affordable jewelry retailer Claire’s. The response was explosive. More than 200 people commented before Tatty Devine closed the comments, …

Delta Ad Nix Causes Crisis

Posted on: 06, Oct 10

Jonathan Bernstein communications, crisis avoidance strategy, crisis management, Crisis Response, reputation management Leave a Comment

Baggage fees are a fact of life when flying these days, and while airlines claim to need the extra money to survive in a struggling economy, the practice is clearly not popular with the public. Travel clothing maker ScotteVest recently tried to run an ad in Delta’s own Sky Magazine that …

Media Myths

Posted on: 08, Apr 09

Jonathan Bernstein communications, crisis communications, crisis management

It is very easy to get yourself in hot water when speaking to the media, be it be a traditional reporter, or one of the new breed of I-Reporters I’ve discussed in previous articles. Ross Goldberg, founder and president of Kevin/Ross Public Relations, offers “Ten Media Myths That Can Get …