Thanks to the Internet, any crank with access can write something that spreads. If you’re managing the reputation of a brand, the factor working in your favor is there is so much material being published that it is the rare message that cuts through the clutter.
But how do you recognize it before it starts doing its damage?
The above quote is from Ike Pigott’s article in the most recent Crisis Manager, “Seven Signs and the Jena Six.” In the article, Ike, an experienced communications consultant and crisis coach, investigates what exactly causes a topic to “go viral” and began spreading rapidly via non-traditional media. To support his points, he uses the events surrounding the Red Cross’ interaction with “Jena Six” protesters to prove his findings apply to real world crisis management. With the use of social media, email and blogs still skyrocketing, having a deep understanding of how and why this phenomenon happens is crucial.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/