Super Speed

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

The advent of blazing-fast social media communication has forced crisis management to speed up tremendously just to keep pace. In a recent blog post, Nick Vehr, founder of Vehr Communications, makes this when commenting on an article about US Airway’s crisis response to Flight 1549 landing in the Hudson River that suggested the 11 minutes it took them too respond was too slow.

Despite the near incomprehensibility if someone suggesting that 11 minutes for an initial response was “behind the curve,” it is clear that social media requires that we amp-up all of our planning.

Any organization faces the very real possibility of a crisis, and commonly they are judged on the speed and quality of their response. With time being of the essence, the effectiveness of tools such as dark sites and scheduled tweet programs can not be underestimated. That being said, I disagree with any contention that 11 minutes is ‘behind the curve.’ Unlike those who are merely reporting what is then hearsay, US Airways at least needed to do some quick fact-checking before making a comment.

JB

Jonathan Bernstein
https://www.bernsteincrisismanagement.com/