Penny Sansaveieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. In the latest Crisis Manager newsletter, she shares with us how to survive an online attack on your reputation.
With all the ways to get media these days, you want to know what people are saying about you. Keeping track of the conversation will not only help you ward off an attack if one should ensue, but it will help you get to know the people who are important to your message.
Her article is full of crisis management strategy for the online arena, including tips on relationship building, word choice and making your voice heard. With more and more people using the web to voice their opinions, Internet reputation management should be a daily task.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com