Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this.
A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by misinformation and rumours. Already getting blasted across the country on blogs and websites, they would have benefited greatly from being the first to the press with their side of the story.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com