Domino’s Pizza’s crisis management team definitely earned their paychecks this week. Last Monday, two employees posted a YouTube video which showed one of them doing various disgusting things to a Domino’s sub sandwich, including sticking cheese up his nose and, ahem, “passing gas”, on the salami.
With the video garnering over half a million views by Wednesday, Domino’s crisis response had to be swift and widespread in order to be effective. Today’s article from USAToday breaks down the way Domino’s used social networking (Twitter, blogs, YouTube, etc) to combat this looming crisis and save their reputation.
JB
Jonathan Bernstein
www.bernsteincrisismanagement.com