What will drive this comms-heavy niche in 2016?
Combating misinformation disseminated by misguided protesters, coping with internal politics turned ugly, wrangling members, employees or associates who aren’t representing the organization well…these are just a few of the crisis communication fires you may find yourself putting out if you’re involving in running a nonprofit.
Just because you’re a nonprofit doesn’t mean you face many of the same issues groups and organizations large and small encounter on a regular basis. Crises can be just around the corner, and communication will play a vital role in ensuring you avoid or mitigate as much damage as possible.
For a look at the communications trends that will drive nonprofits in 2016, catch this infographic from NonprofitMarketingGuide.com:
The BCM Blogging Team
www.bernsteincrisismanagement.com