What are you doing, actively, to protect your reputation online? Do you know what people find on page 1 of a Google search for your name? If you’re an organization that would like to be found, can you be found on page 1 of a Google search by someone searching for relevant keywords (e.g., in my case, “crisis management”)?
If you answered either of the above questions “no,” then you are ceding management of your reputation to others who may or may not have your best interests in mind. There have been more than a few times that I’ve seen companies whose competitors — or critics — have better search engine results rankings for searches than the companies themselves.
JB
Jonathan Bernstein
President
Bernstein Crisis Management, Inc.