Google is now letting businesses respond to reviews posted on their Place Pages in Google Maps. This should be huge for reputation management, particularly as Google continues to place increased emphasis on these pages. “Engaging with the people who have shared their thoughts about your business is a great way …
As part of an effort to promote a “road diet” on Chicago Drive SW, Grandville officials looked into creating a Facebook page. But they found out the city already has a presence on the social networking website. Although unofficial, the site looks like what city officials had in mind. “We …
As the Internet makes it increasingly easy for anyone to track, publish and spread information or opinions, online reputation management continues to become even more integral to crisis management. Just what does reputation management entail? iBusinessTip.com explains: Reputation management is the process of tracking an entity’s actions and other entity’s …
Wherever there’s a crisis you are bound to find the media, and simply dropping a curt “no comment” is not going to cut it. While good crisis management dictates that organizations push a statement out quickly, leaving a big of wiggle room can prevent future problems. The Get in Front …
More and more organizations continue to flock to social media channels in some form or another. While many plunge in headfirst, having a solid strategy is the best way to effectively use social media to your advantage. The Social Media Examiner explains: Social media strategies will vary for each business …
The previous issue of our Crisis Manager newsletter was made up of one in-depth article, Fight Back Using the Journalistic Ethics Code, a guide to using the Society of Professional Journalists’ (SPJ) Code of Ethics to change the behavior of reporters who choose to violate it. For weeks before and …
Measuring the success of a crisis communications campaign while it’s still in progress provides the opportunity to gauge ones performance against the expectations of both the public and media. The question that often arises, though, is how do you do the measuring? Lucky for our readers, BCM President Jonathan Bernstein …
It’s a fundamental rule of crisis management: Think with a little less head and a little more heart. That’s a concept BP’s Chief Executive Officer Tony Hayward should have embraced, some business school professors say. Instead, over the last 99 days, since the oil spill began in the Gulf of …
This week’s issue of the Crisis Manager newsletter has just been added to the Bernstein Crisis Management page. Inside you’ll find two articles from BCM President Jonathan Bernstein. The first, a primer on creating a method for measuring success in crisis communications, offers a simple solution to an oft-asked question …
Last week NASA’s crisis prevention plans were put to the test when the Twitter account used by astronauts on space missions, @NASA_Astronauts, was hijacked and put to work broadcasting advertising spam. MSNBC reports: “Either NASA astronauts are really getting hit hard by Obama’s manned space program cuts or their Twitter …
Social media has become deeply entwined with crisis management, making both monitoring and responding to issues significantly easier, while simultaneously providing new opportunities for trouble. As is the case with nearly everything though, being prepared is half the battle. To that note, the Adland Upstart blog recently provided a list …
Apple flunked its first response to the iPhone 4’s antenna problems, but the company turned everything around with a last-minute press conference and free bumper cases, one crisis communications expert said. “I think after a real slow start, they’ve done very well,” said Jonathan Bernstein, a crisis management specialist and …
It’s been a long season of embarrassment for BP, but leaking oil isn’t what the blogosphere is ripping the company for today. A site called Americablog spotted a press photo of BP’s Houston command center, ostensibly taken on July 16. The image had quite visibly been Photoshopped — badly — …
The immense competition for audiences and growing public desire for sensationalism has put a serious dent in the ethics of some reporters and, if you are caught unaware, it’s possible for one unscrupulous journalist to dish out an incredible amount of reputation damage with one well-placed article. Because of this, …
The ultimate goal of crisis management is to turn the inevitable crises that occur into victories, with organizations learning from the experience and coming out stronger for it. In a post on his blog for the Free Management Library, Martin Keller describes the steps his team took to overcome the …
