When huge posters reading “Career Women Make Bad Mothers” began to appear on the sides of buses and buildings through London, it didn’t take long for the public to react and force the ads to be pulled. This quote from a San Francisco Chronicle article explains how, as well as providing an example of the type of sentiment generated by the ads:
The Outdoor Advertising Association (OAA) had planned to run the posters on the sides of buses and buildings for 14 days, but the ads came down early after hundreds of moms on the Mumsnet Web site banded together and expressed their outrage in forums.
“I saw this ad on the side of a building last night and just stood there looking at it with my jaw dropped,” one mom wrote. “It doesn’t show that outdoor advertising works, it just shows that controversial advertising works.”
“The one on the side of a building today felt like a kick in the stomach,” wrote another mom.
The Beta agency, which created the posters for the OAA, is not helping themselves with their halfhearted crisis management, which so far has involved only a short apology on their obscure blog and a letter sent directly to the head of the Mumsnet website.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com/