Crisis Communication Examples – The Good and the…Not So Good

Erik Bernstein crisis communication

In the realm of public relations and brand management, crisis communication plays a critical role. A well-handled crisis can significantly mitigate damage to a brand’s reputation, while a poorly managed one can amplify the negative impact. This post will explore some notable crisis communication examples from well-known brands in recent years, highlighting both effective and…let’s just say “not so effective” approaches.

Shell’s Apology For Purchasing Russian Oil During Ukraine Crisis

Erik Bernstein Crisis Response

When the people speak, corporations listen Shell has joined a long list of companies being forced by public pressure into crisis management over not taking the hint to back out of business ventures with Russia as the invasion of Ukraine escalated. Thought it didn’t violate any official Western sanctions, Shell’s …