Guest Post: Lessons from H&M’s “Coolest Monkey” Fiasco

Erik Bernstein reputation management 1 Comment

[Editor’s note: This guest post on the situation H&M faced after releasing a controversial ad comes to us from friend and colleague Andrea Obston, of Andrea Obston Marketing Communications.] On Monday, I learned that H&M actually stands for Hugely insensitive and Massively out of touch. They ignited a social media …