When advertising is created without crisis management consideration

Posted on: 29, May 18

Erik Bernstein crisis management 1 Comment

Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. …

Guest Post: Lessons from H&M’s “Coolest Monkey” Fiasco

Posted on: 27, Jan 18

Erik Bernstein reputation management 1 Comment

[Editor’s note: This guest post on the situation H&M faced after releasing a controversial ad comes to us from friend and colleague Andrea Obston, of Andrea Obston Marketing Communications.] On Monday, I learned that H&M actually stands for Hugely insensitive and Massively out of touch. They ignited a social media …