One of the traits that can lead to crises for both businesses and individuals is failure to walk their talk. No such problem over at Help a Reporter Out (HARO), the new and phenomenally successful email list started by the effervescent and ubiquitous Peter Shankman. Subscribers receive high-quality media leads …
Reputation Management Plan
I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website development expert Chesa Keane, and media relations guru Dave Reeves. …
Xobni — SUPERB add-on to MS-Outlook
I know it’s off-topic for this blog, but I am simply blown away by the utility of a free MS-Outlook add-on called Xobni (spell it backwards). I’ve been online since 1982 and gone through every version of Outlook (and its predecessors) over the years, and I have to believe that …
Free News Leads
Hey, want to know what type of sources reporters are looking for without having to pay for an expensive service? Check out Help A Reporter. And/or read the article at my website. Jonathan BernsteinPresidentBernstein Crisis Management, Inc.