HARO Walks Its Talk

Jonathan Bernstein crisis management

One of the traits that can lead to crises for both businesses and individuals is failure to walk their talk. No such problem over at Help a Reporter Out (HARO), the new and phenomenally successful email list started by the effervescent and ubiquitous Peter Shankman. Subscribers receive high-quality media leads …

Reputation Management Plan

Jonathan Bernstein crisis management, crisis planning, reputation management

I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website development expert Chesa Keane, and media relations guru Dave Reeves. …

Xobni — SUPERB add-on to MS-Outlook

Jonathan Bernstein crisis management

I know it’s off-topic for this blog, but I am simply blown away by the utility of a free MS-Outlook add-on called Xobni (spell it backwards). I’ve been online since 1982 and gone through every version of Outlook (and its predecessors) over the years, and I have to believe that …