Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was just about perfect.
Lt. Gen. Silveria put on a dazzling display of speaking ability that wowed us as media trainers, making it look easy along the way. There is absolutely nobody who walked away from that live presentation, or from watching the video shared from the Air Force Academy’s YouTube channel, with any doubts as to the key point – treat people with dignity and respect, or get out. Silveria clearly understands that he’s speaking not only for the Academy, but in a case this public representing the entire Air Force, and we’d say he did that organization proud.
Erik Bernstein
erik@bernsteincrisismanagement.com
www.bernsteincrisismanagement.com