Below you'll find a list of all posts that have been tagged as “media training”
I haven’t learned to do anything really well without training and lots of practice. I suspect this is true for you in your personal and professional lives. We all have areas in which we’re naturally more skilled, of course, but …
Humility, honesty, and a dose of good manners. It’s not often that we get to talk about positive media coverage of a star athlete, but with all of the “wrong way” examples out there it’s always refreshing to see someone …
We’ve been speaking out about what’s now been coined “fake news”, an overall lack of fact-checking, and unethical behavior from the media for many years. While many journalists strive to honestly bring news to the people, there are just as …
Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What …
KEEPING THE WOLVES AT BAY MEDIA TRAINING MANUAL NOW FREE TO ALL September 16, 2015 – Monrovia, CA — Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein, president of Bernstein Crisis Management, Inc., is …
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be …
Is this a sign of hope for resolution, or just smooth PR? The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a …
150 year-old wisdom that still applies today Ralph Waldo Emerson was a legendary speaker, essayist and poet who, perhaps not surprisingly for a man who published dozens of groundbreaking essays and delivered thousands of lectures, has a long list of …
Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require …
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact …
Your voice isn’t the only thing that speaks when it comes to crisis communications While the words you choose certainly do matter when it comes to crisis communication, the way you hold yourself, your facial expressions, appearance, even what color …
We don’t envy the crisis management team in this case Some people simply should not act as spokesperson for your organization. Unfortunately, when that person is your CEO, dissuading them from granting interviews may be difficult at best. Lululemon’s CEO …
Try a multimedia approach to help your crisis communications grab stakeholder’s attention Let’s be realistic – ANY communication you’re putting out these days is just a drop in the Internet Sea. How can you help ensure people, and specifically your …
[Editor’s note: Thank you to our friend and colleague, Issue Outcomes’ Tony Jaques for bringing this story that’s burning up the headlines overseas to our attention.] “Shit happens” should not be in your vocabulary when it comes to crisis communication …
Saying “no” without coming off as arrogant, defensive, or unappreciative is a seriously undervalued skill. PR publicist Bryna Rifkin was called out by quite a few media outlets after video of her rudely turning away reporter Catherine Beauchamp on the …
