Below you'll find a list of all posts that have been tagged as “media training”
Expert advice for hard conversations with clients, the media, and anyone in between. Tough conversations with clients are a part of doing business in any vertical, and how you handle them can make the difference between someone leaving with a …
It is the year 2019. Anything we say or do can end up being captured live and/or as a recording by virtually anyone around us, and then shared globally. Apparently Fisher Investments’ CEO Ken Fisher didn’t get the word. …
Reporters and media of all kinds are inevitable sources of stress for many crisis management situations, but that doesn’t mean it’s healthier to shut them out. With the modern 24/7 news cycle and literally millions of places for information …
With very few exceptions, people will tell you that speaking in public terrifies them. Even when it’s to deliver good news! Make it your job to communicate about a negative issue, and suddenly the anxiety cranks up to an …
Having trained hundreds of clients for difficult speaking situations like media interviews or angry shareholder meetings we can tell you there’s one constant – people are scared of standing up in front of strangers and talking about bad news. …
Let’s face it, nobody wants to talk to the media in the middle of a crisis situation. Even the best-trained experts feel a little sweat when the heat is on, but you can eliminate an awful lot of unnecessary stress by …
Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he …
Improving your ability to deliver the often-intimidating media interview or public statement According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first …
I haven’t learned to do anything really well without training and lots of practice. I suspect this is true for you in your personal and professional lives. We all have areas in which we’re naturally more skilled, of course, but …
Humility, honesty, and a dose of good manners. It’s not often that we get to talk about positive media coverage of a star athlete, but with all of the “wrong way” examples out there it’s always refreshing to see someone …
We’ve been speaking out about what’s now been coined “fake news”, an overall lack of fact-checking, and unethical behavior from the media for many years. While many journalists strive to honestly bring news to the people, there are just as …
Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What …
KEEPING THE WOLVES AT BAY MEDIA TRAINING MANUAL NOW FREE TO ALL September 16, 2015 – Monrovia, CA — Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein, president of Bernstein Crisis Management, Inc., is …
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be …
Is this a sign of hope for resolution, or just smooth PR? The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a …
