Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he …
3 Tips on Public Speaking from the Experts
Posted on: 20, Nov 18
Improving your ability to deliver the often-intimidating media interview or public statement According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first …
So You Don’t Think You Need Crisis Training, Huh?
Posted on: 05, Jul 18
I haven’t learned to do anything really well without training and lots of practice. I suspect this is true for you in your personal and professional lives. We all have areas in which we’re naturally more skilled, of course, but …
NFL Quarterback Provides Quick Lesson in Apologies
Posted on: 08, Jan 18
Humility, honesty, and a dose of good manners. It’s not often that we get to talk about positive media coverage of a star athlete, but with all of the “wrong way” examples out there it’s always refreshing to see someone …
Tools You Can Use When the Media Goes Too Far
Posted on: 25, Oct 17
We’ve been speaking out about what’s now been coined “fake news”, an overall lack of fact-checking, and unethical behavior from the media for many years. While many journalists strive to honestly bring news to the people, there are just as …
Air Force Academy Leader Provides Textbook Lesson in Communication
Posted on: 24, Sep 17
Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What …
We’re Giving Away “Keeping the Wolves at Bay”
Posted on: 16, Sep 15
KEEPING THE WOLVES AT BAY MEDIA TRAINING MANUAL NOW FREE TO ALL September 16, 2015 – Monrovia, CA — Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein, president of Bernstein Crisis Management, Inc., is …
The State of the Media
Posted on: 18, Apr 15
Staying on top of changes in media is a must Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be …
Ferguson Chief’s Crisis Management Comes Late
Posted on: 26, Sep 14
Is this a sign of hope for resolution, or just smooth PR? The handling of Michael Brown’s death in Ferguson, Missouri has been characterized by poor communication, over-reaction, and the creation of an “us vs. them” attitude. Today, in a …
Crisis Management Quotables…on Showing Through
Posted on: 25, Jul 14
150 year-old wisdom that still applies today Ralph Waldo Emerson was a legendary speaker, essayist and poet who, perhaps not surprisingly for a man who published dozens of groundbreaking essays and delivered thousands of lectures, has a long list of …
Crisis Management Infographic: The 3 C’s of Credibility
Posted on: 10, Mar 14
Not sure why your crisis communications aren’t having the desired effect? You could be missing one of these vital components. It’s hard to read the headlines without seeing a crisis or two, and, except in rare cases, they all require …
Crisis Management Quotables…on How You Say It
Posted on: 27, Dec 13
The way it’s delivered can make or break any communication What was it about the ancient world that led to so many great insights into human nature? We’d venture that it had a great deal to do with the fact …
Crisis Management Quotables…on Body Language
Posted on: 18, Dec 13
Your voice isn’t the only thing that speaks when it comes to crisis communications While the words you choose certainly do matter when it comes to crisis communication, the way you hold yourself, your facial expressions, appearance, even what color …
Lululemon’s CEO: The Nightmare Spokesperson
Posted on: 10, Nov 13
We don’t envy the crisis management team in this case Some people simply should not act as spokesperson for your organization. Unfortunately, when that person is your CEO, dissuading them from granting interviews may be difficult at best. Lululemon’s CEO …
The Advantages of Multimedia Crisis Management
Posted on: 30, Oct 13
Try a multimedia approach to help your crisis communications grab stakeholder’s attention Let’s be realistic – ANY communication you’re putting out these days is just a drop in the Internet Sea. How can you help ensure people, and specifically your …