5 Tips: How to Select a Crisis Management Consultant

Erik Bernstein crisis management consultant

5 Tips: How to Select a Crisis Management Consultant Choose the right crisis management consultant with this advice from an expert First, what IS a crisis management consultant, at least in the world of PR? Well, the best analogy we’ve ever seen is that of firefighting. If you want to …

Marketing During A Pandemic (Without Creating Crises)

Erik Bernstein Crisis Prevention

Protecting your reputation is critical when marketing and advertising [Editor’s note: We’ve all seen some seriously tone-deaf marketing messages going out as everyone works to cope with the coronavirus pandemic, so we thought this reminder from PR and marketing expert Megan Licursi was quite timely.] Advertising during today’s pandemic can …

Sorry Joan Jett, Reputation Does Matter

Erik Bernstein crisis management

  [Editor’s note: Today we’re pleased to share a guest post from Australia-based crisis pro Tony Jaques and his Managing Outcomes newsletter. While what exactly constitutes a “bad” reputation certainly varies depending on factors including industry, past behavior, success level, and many more, to not care at all is rarely …

Crisis Management Consultant Talks Epstein and #MeToo Reputation Management With MarketWatch

Erik Bernstein reputation management

  As the wave of #MeToo allegations rolls on and major bad guys like Epstein grab headlines, Bernstein Crisis Management president Jonathan Bernstein shared thoughts with MarketWatch on how some of these folks have managed to continue operating in public after being busted for egregious offenses, why the same tactics …

Are Logical Fallacies Hurting Your Crisis Communications?

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Stay away from bad logic if you want to avoid inviting criticism Logical fallacy is a term you hear thrown about a lot, especially if you keep track of politics. Put simply, logical fallacies are errors in reasoning. Though they come in many forms, all logical fallacies are constructed to …

Why your official spokesperson isn’t the only one who needs media training

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Is a lack of preparedness for media interest leaving you vulnerable to crisis? So you have an official spokesperson and they’re media trained to the point that they’d get your message across no matter what the situation. That’s a valuable asset to be sure. But, are they the only one …

Four ways to lie and why they’re a crisis management risk

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Don’t let dishonesty creep into your communications Lying is a funny thing. While it’s widely accepted that purposely stating something that isn’t true is classified as a lie and wrong to do, people convince themselves that other forms of lying aren’t so bad. As a kid I was told there are …

Air Force Academy Leader Provides Textbook Lesson in Communication

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Following a nasty incident in which racial slurs were scrawled outside some student’s doors at the U.S. Air Force Academy in Colorado, Superintendent Lt. Gen. Jay Silveria gathered every cadet in a hall so they could hear his message. What followed was a demonstration of public speaking ability that was …

HBO’s “Confederate” – When a Press Release is the Wrong Approach

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The announcement of HBO’s new show, “Confederate,” which takes place in an alternate timeline where Southern states successfully seceded from the union and slavery remains legal, was already bound to draw criticism. It’s pretty much the definition of a touchy topic. The way the show was announced, however, created even …

How Much Could Bad Customer Experiences Cost Your Company?

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Failing to keep customers happy is a crisis management concern We’ve all had them – that one terrible customer experience that left us saying, “never again.” Losing even one customer can hurt, and oftentimes truly bad customer experiences impact far more than that. The headlines have been flooded with big …

Why You Need the 3 C’s of Credibility in Your Communications

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3 simple items guaranteed to improve your messaging Credibility. It’s what every communicator strives for, especially when you’re discussing a crisis situation. And, it’s what many communicators fail to achieve – not through lack of speaking or writing skill, but because they’ve presented the information without demonstrating the Three C’s. The …

Amazing Collection of Review Management Stats

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Hard facts on why YOU should care about online reviews 68% of millennials trust online reviews most For every star a business gets in their rating, their sales revenue will increase from approximately 5-9% 22% of consumers will not purchase a product after reading just one negative review about it …

Princess Cruises’ Crisis Comms for Dirty Secret

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How do you address allegations of illegal dumping and a $40m fine? While a “magic pipe” might sound like something Alice’s caterpillar friend would enjoy, the Princess Cruises definition was quite a bit less whimsical and altogether more disgusting. A Department of Justice investigation has revealed that Princess was, among …

Crisis Management Quotables…on Getting Your Pants On

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Don’t get caught with your pants down when it comes to harmful misinformation The Right Honorable Sir Winston Churchill knows a thing or two about crisis management, having been a driving force in UK politics through the first and second World Wars. His career requires little recap, so let’s move directly …

Ruckus in Rio as Olympic Games Draw Near

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Reputation issues could plague the city long after the Games are gone The opening ceremonies for the Rio Olympic Games are less than a week away, and yet the very same issues we discussed in December 2015 (and then some!) continue to plague the event. Teams from several countries arriving …