Below you'll find a list of all posts that have been categorized as “internet reputation management”
Toyota’s recent string of problems has caused significant damage to its once-spotless reputation in the U.S.. Not only did the company’s leaders stall far too long before launching a crisis management campaign, but when they did it was clearly not a priority. Early this month, the automaker finally began making …
One of the biggest steps an individual or organization can take toward securing their identity is to lay claim to their own name on the Internet. Now, a new product from reputation management experts ReputationDefender, called NameGrab, is making that a lot easier. As they explain it: Now, you can …
As crisis management pros are well aware, the anonymity of the Internet has historically provided cover for anyone with an opinion to post libelous comments with little fear of retribution. This appears to be changing, however, due in part to a landmark case brought against an anonymous blogger by fashion …
Though it’s not exactly crisis management-related, I’ve created a new poll on LinkedIn that I’d like to invite all of my readers to respond to. If you’re not already a member, LinkedIn is a fantastic networking site, commonly viewed as the “professional” sibling of Myspace and Facebook, where users gather …
Penny Sansaveieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. In the latest Crisis Manager newsletter, she shares with us how to survive an online attack on your reputation. With all the ways to get media these …
I couldn’t resist sharing this one after the way I finished Thursday’s post. I said having an open ear to social media outlets can only aid your reputation management efforts, and this story of a very angry Comcast Cable customers’ issue being resolved via Twitter proves that point beautifully. Setting …
If there’s ever been a company in need some serious reputation management it’s Best Buy. They’re in the news again for mistreating customers, this time busted by HDguru.com for lying about price matching and delivery, among other policies. The article also includes a list of excuses managers allegedly supplied to …
For those of you who are not subscribers, a new edition of our Crisis Manager newsletter went out a few days ago. This month the always-enlightening Chesa Kane of TAO Consultants shares her expertise on Internet reputation management and we get a lesson in crisis management from Newsforce CEO Vince …
