New Crisis Manager

Jonathan Bernstein crisis communications, crisis management, crisis manager, Crisis Prevention, Crisis Response, internet reputation management

This week’s Crisis Manager features articles from two authors new to the pages of our newsletter. First up is an article by online branding and marketing expert Cindy Ratzlaff, named one of the top 30 Women Entrepreneurs to Follow on Twitter by Forbes, that explains how to defuse the fear …

Surviving a Recall

Jonathan Bernstein crisis management, Crisis Response, reputation management

“Recalls undermine trust in a specific brand and it can take the company a long time to recover from the damage to its reputation, but it doesn’t have to take a long time if the company uses good crisis management tactics,” Manpreet Hora, an assistant professor in Georgia Tech’s College …

Philippine Police Problems

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, reputation management

The Philippine police force is facing international criticism after their bungling of the recent hostage situation in Manila cost eight Hong Kong tourists their lives. Broadcast on nearly every major television network, the incident has destroyed any last remaining shreds of good reputation the force held on to and exposed …

Pirates Sink Their Own Ship

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training, reputation management

Sports teams are vulnerable to crises just like any other business, sometimes even more so because of the large sums of money and public interest involved. Fans of Major League Baseball’s Pittsburgh Pirates have become accustomed to their team bringing up the rear, but careless handling of questions regarding team …

Crisis Management Through the Customer’s Eyes

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response

I’m probably the last person you want to hear from now. I’m what you call a customer. Chances are, you don’t know me. You’re fast asleep when you fly over me on red-eyes. You profess undying love for me in company lore—and ignore me in practice. You’ve built a Byzantine …

Nobody is Immune

Jonathan Bernstein crisis management, Crisis Prevention

Large or small, even the best managed businesses may be hit by an unexpected public relations crisis. These can be recalls of dangerous or contaminated products, a civil product liability law suit, or some other unforeseen disaster that may hurt sales, the bottom line, and reflect badly on a company’s …

Hurd Hurts HP

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, reputation management

Hewlett-Packard’s crisis management team has been hard at work this week following the sudden resignation of CEO Mark Hurd. Leaving after revelations of an inappropriate relationship and improper use of company funds, the formerly revered Hurd will float out on a $12 million dollar golden parachute loaded with hundreds of …

Brand Extortion

Jonathan Bernstein crisis management, reputation management, social media

It has become incredibly popular to turn to the Web to find and post reviews of businesses. Led by services like Yelp!, Google Reviews, and Facebook to levels of use never imagined by the once-formidable Yellow Pages, most if not all remain free to use and profit from banner or …