Tools for Twitter

Jonathan Bernstein crisis communications, crisis management, media training, public relations, social media

Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities: Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But …

Out of Control

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

When acclaimed UK eatery, “Fat Duck,” once named the #1 eatery in the world, was stricken by a series of shellfish-related food poisonings earlier this year, it raised major questions over their safety procedures. With a total of 529 diners sickened and the owners unsure of the cause of their …

The Big Crash

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

If the entire Internet went down today, would you be able to survive? While most would be quick to say “yes,” I believe few have truly thought about the impact this would have. In the event of a crash, everything but the very simplest tasks would be impossible – no …

A Bad Idea

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training, reputation management

Microsoft recently unveiled a brand-new ad for their business productivity software. While the U.S. version was fine, someone at the software behemoth’s Polish subsidiary decided to make a change that spawned a storm of negative criticism throughout the Web and on Twitter. Here’s a description of the switch that angered …

More about Whole Food’s John Mackey on the Hot Seat

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Whole Foods Market’s CEO John Mackey is well known for landing his company in the hot seat. The outspoken Mackey first caught the public’s attention after being outed for using a pseudonym to both promote Whole Foods and blast their competition on the Yahoo! Finance bulletin boards, an incident which …

Corporate Malware

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response

mal·ware (māl’wâr’)n. Malicious computer software that interferes with normal computer functions or sends personal data about the user to unauthorized parties over the Internet. Although the news media usually focuses on more widespread attacks like the recent Conficker worm, there is a new generation of malware aimed solely at gathering …

Continental Drops the Ball

Jonathan Bernstein crisis management, Crisis Response, media training

A half-hearted attempt by Continental Airlines to compensate passengers held for nearly six hours on a Minnesota airport tarmac has resulted in a serious wave of negative publicity. With reports surfacing about poor conditions on the plane, and the fact that multiple passengers asked to be let off and were …

Vick Gets it Right

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Disgraced quarterback Michael Vick, recently released from an 18-month stint in prison, granted one of his first interviews to CBS’ 60 Minutes. The interviewer pulled no punches and, unlike nearly every disgraced sports figure in recent memory, Vick made no attempts to deflect them. A recent Yahoo! Sports article has …