How Much Could Bad Customer Experiences Cost Your Company?

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Failing to keep customers happy is a crisis management concern

We’ve all had them – that one terrible customer experience that left us saying, “never again.” Losing even one customer can hurt, and oftentimes truly bad customer experiences impact far more than that. The headlines have been flooded with big names facing customer experience crises, from Chipotle, to Well Fargo, United, Samsung and more. While the actual financial damage done by these types of issues can be hard to quantify, the experts at have assembled an infographic with numbers that just may motivate you to reconsider how important a part of crisis management the customer experience really is.

Erik Bernstein

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