Are You Protecting Your Reputation With A Plan?

Erik Bernstein crisis planning

Are You Protecting Your Reputation With A Plan? Neglecting reputation can be costly With polls showing that global executives attribute a whopping 63% of their company’s market value to its overall reputation, it seems most in the know would agree reputation is a tremendously valuable resource. Why, then, is it …

So You Got A Bad Review. Now What?

Erik Bernstein internet crisis management

So You Got A Bad Review. Now What? When your rating drops on review sites, it’s time for a quick crisis management response While sometimes it’s tempting to think of crisis management solely in terms of celebrity misbehavior, CEO apologies, and glitzy trial cases, those aren’t exactly everyday situations for …

Katherine Heigl Puts Grassroots Crisis Management To Work In Hollywood Return

Erik Bernstein celebrity crisis management

Should your organization be considering this powerful tactic for building both influence and audience? Once you’ve been in this business long enough you can’t seem to avoid spotting crisis management lessons everywhere. While perusing the latest entertainment news and celeb gossip (give me a break on that one, it can’t …

The 5 Top Crisis-Causing Mistakes in Customer Service

Erik Bernstein crisis management

  The front desk person at a financial services firm I visited some time ago had a marvelous title on her nameplate, “Director of First Impressions.” She knew that she was in a make or break position for her firm, that initial opinions of new clients may well be influenced …

“Woke-Washing” Is Not The Solution For A Bad Reputation

Erik Bernstein Crisis Prevention

  [Editor’s note: Much like the hashtag fails we saw lead to crisis management disasters so commonly a few years back, the trend of “woke-washing” — trying to champion popular causes to demonstrate what a good company you are while sweeping some not-so-positive things under the rug — has already …

Sorry Joan Jett, Reputation Does Matter

Erik Bernstein crisis management

  [Editor’s note: Today we’re pleased to share a guest post from Australia-based crisis pro Tony Jaques and his Managing Outcomes newsletter. While what exactly constitutes a “bad” reputation certainly varies depending on factors including industry, past behavior, success level, and many more, to not care at all is rarely …

Crisis Management Consultant Talks Epstein and #MeToo Reputation Management With MarketWatch

Erik Bernstein reputation management

  As the wave of #MeToo allegations rolls on and major bad guys like Epstein grab headlines, Bernstein Crisis Management president Jonathan Bernstein shared thoughts with MarketWatch on how some of these folks have managed to continue operating in public after being busted for egregious offenses, why the same tactics …

When A Sudden Event Threatens Your Company, Step Up Like Wag

Erik Bernstein crisis management

  This guest post comes to us from expert consultant, Bernstein Crisis Management team member, and founder of Jon F. Harmon Strategic Communications, Jon Harmon! When a sudden event threatens your company, step up like Wag What do you do if you’re a five-year-old company suddenly faced with an existential …

Boeing: “Sorry” Doesn’t Have To Be The Hardest Word

Erik Bernstein crisis management

  [While there’s absolutely a need to take care when dealing with issues involving major risk of litigation, sometimes the situation demands a clear, “We’re sorry”. In this guest post, reputation and crisis expert Mark Story asks why it was those words Boeing battled to avoid saying in the face …

Too Close to See: Why Amazon’s Handling of Whole Foods Could Lead to Crisis

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It’s a common occurrence for a crisis management pro – you’re brought into a case, start asking questions, and immediately spot red flags so blatant it seems impossible they were missed. Yet, more often than not, there’s no willful ignorance at work. In this new monthly series we’ll look at organizations …