Why You Need the 3 C’s of Credibility in Your Communications

Erik Bernstein crisis management 1 Comment

3 simple items guaranteed to improve your messaging

Credibility. It’s what every communicator strives for, especially when you’re discussing a crisis situation. And, it’s what many communicators fail to achieve – not through lack of speaking or writing skill, but because they’ve presented the information without demonstrating the Three C’s.

The 3 C’s of Credibility are compassion, confidence, and competence. By making certain your intended audience feels those three come through, you open their minds to actually hearing – and believing – what you have to say.

Erik Bernstein

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