Preparing for the Unpredictable

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

Regardless of whether your organization is a small business or a multi-national corporation, planning how to prevent and respond to crises can greatly reduce their impact. An article from the O&P Business News which prominently quotes Bernstein Crisis Management President Jonathan Bernstein, has more to say on the subject: Preparing …

Brand Disasters

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, public relations

One important lesson for crisis managers is that the news media demand a “shorthand” way of identifying any story, and a company brand is a very convenient option, especially in a crisis. Witness the “BP Texas Fire”, the “Tylenol disaster”, the “Intel Pentium chip” failure, and the “Firestone tyre” scandal. …

Mobile Workforce

Jonathan Bernstein crisis management, Crisis Prevention, public relations

A new survey is indicating that many employers may be in trouble in the coming year, as a full sixty percent of the members of the workforce polled indicated that they intended to leave their current job to pursue new opportunities as the economy improves through 2010. A quote from …

Online Communications

Jonathan Bernstein crisis management, Crisis Prevention, media training, public relations, reputation management

Some of the most common crises that organizations find themselves facing involve reputation damage, and these days the origin of this damage is more than likely the Internet. In an interview for the Wildfire Marketing Group’s Thought Leader Thursday blog, reputation management consultant Andy Beal gave his take on why …

Evolution of Communication

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, public relations

Crisis communications is a constantly changing field. In his article, “The Evolution of Crisis Communication,” written for the latest Crisis Manager,Thomas E. Lee uses his experiences, both past and present, to create a list of five principles integral to crisis communications success in 2009. How are the rules different now, …