Below you'll find a list of all posts that have been categorized as “public relations”
Your reputation means everything. A positive one can drive your business, bringing new customers and positive press. Get a bad rap though, even an unwarranted one, and you may soon find yourself in full crisis management mode, struggling to take back control. The average user who searches your company name …
The advent of mainstream social media means that the things posted online by some anonymous users are now being given, at least by the average reader, the same weight they might give to a story by an accredited reporter. While this creates the opportunity for a wide variety of viewpoints …
“Bloggers are increasingly getting sued or threatened with legal action for everything from defamation to invasion of privacy to copyright infringement. In 2007 — the most recent data available — 106 civil lawsuits against bloggers and others in social networks and online forums were tallied by the Citizen Media Law …
It’s always nice to have a client mention how pleased they were with your efforts, especially in a public forum. I recently did some work for a client of Beckwith Communications and Sandy Beckwith was kind enough to share some advice of mine on her blog regarding how to deliver …
Tired of me talking about social media yet? You’d better get used to it because this former flavor of the month is garnering more attention than ever before. This story by Riverside Marketing President Heidi Cohen, run on Clickz.com, discusses the importance of a multichannel PR or crisis management approach …
Internal audiences can be even more important than those outside your company during the crisis management process, yet all too often they receive the least thought and attention. Every employee, consultant, and vendor of yours can become a representative for your organization, and you want them all on the same …
Some of the rules of crisis management never change. It almost always benefits you to come clean, immediately, when a crisis breaks. For some reason, people in the “C Suite” often seem to forget this. A good example is Dell’s (mis)handling of their recent layoffs being confounded even further by …
In keeping with the theme of corporations with a complete disregard for reputation management, disgraced insurance group AIG’s appearance before the House Financial Services Subcommitee yesterday did nothing to change public sentiment towards them. “We understand that since our relationship with the Government and taxpayers had changed, our behavior as …
If there’s ever been a company in need some serious reputation management it’s Best Buy. They’re in the news again for mistreating customers, this time busted by HDguru.com for lying about price matching and delivery, among other policies. The article also includes a list of excuses managers allegedly supplied to …
