Below you'll find a list of all posts that have been categorized as “public relations”
It’s no coincidence that Twitter is in the news daily. The success of the platform is obvious, and the question is no longer how to convince clients that they should use the service, but, as an article from Affinitive’s Social Media Playground says, how to use it to meet your …
Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities: Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But …
Effective crisis management starts long before an incident ever occurs. The world is an unpredictable place, and the best way to mount a rapid, convincing response is to be prepared beforehand. In his piece, published in the most recent Crisis Manager newsletter, PR vet George Hayward gives some important steps …
Although it’s always entertaining to bash poor crisis management, especially when it results in loads of negative media coverage, there is quite a lot of quality work being done every day. One such example is RadioShack’s handling of the mounting negative buzz on Twitter and various blogs after they unveiled …
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value …
Think you’re a crisis management ace? Up to a challenge? The UK Red Cross is preparing to host another of their Disaster Response Challenges, which test the most practiced and elite crisis experts in a simulated disaster experience. Built around a hypothetical disaster that unfolds in real time over a …
Though it’s not exactly crisis management-related, I’ve created a new poll on LinkedIn that I’d like to invite all of my readers to respond to. If you’re not already a member, LinkedIn is a fantastic networking site, commonly viewed as the “professional” sibling of Myspace and Facebook, where users gather …
Hot on the heels of the last issue, there’s yet another new Crisis Manager up at the Bernstein Crisis Management website. We’ve got some excellent material in this edition. The first piece is an article that could help prevent 95% of all crises. The second is an analysis of a …
Cruise giant Carnival is getting plenty of opportunities to put their crisis management strategies to the test. Having recently announced that their ships would not be visiting Mexican ports due to H1N1 risk, I’m sure the announcement of a military coup in the Honduras, another of their most popular ports, …
In allowing people to easily make their opinions extremely public, the Internet has created an entirely new type of crisis management. The problem with this is that many execs, secure in their ways, have a hard time taking this to heart. The latest Crisis Manager features an article by guest …
The TSA has been doing a pretty good job of keeping airline passengers safe by instituting new security measures and protocols throughout the nation. They are about to be doing some serious crisis management, though, after a major misstep involving presidential campaign funds, an iPhone and the U.S. Constitution. Steve …
It’s no rare occurrence for a comedian to take some cheap shots at a politician, but when David Letterman compared Sarah Palin to a “slutty flight attendant” and insulted her daughter, she took exception. Palin made her anger known in several national TV interviews, throwing Letterman into crisis management mode …
Whether your business is crisis management or something else, a search engine is probably your most frequently visited site. The latest entry to the market is Bing, brought to you by a name few would have difficulty recognizing, Microsoft. Touted not only as a search engine but also a “decision …
Range Rover has marketed themselves as the ultimate in SUV’s, and with a price tag that would make most people’s blood pressure skyrocket they should be backing that claim up 100%. Judging from a UK Telegraph article published today, it appears one of their dealerships hasn’t been making customer satisfaction …
Social media is a valuable tool, but misuse it and you could be in trouble. Whether your purpose is crisis management, marketing, reputation management, or simple conversation, if you don’t mind your manners you could find yourself or your business ostracized from these online societies. In order to help avoid …
