Strategic Reputation Management Planning

Jonathan Bernstein crisis management, reputation management

Experiences with various clients over the past decade led me, recently, to develop a new approach to what I’m dubbing “Strategic Reputation Management Planning.” Not merely crisis prevention and response. Not merely search engine optimization for reputation management. Not merely proactive PR to create and maintain a cushion of goodwill. …

Fay Fizzles – Post Storm Report

Jonathan Bernstein crisis management, crisis public relations

Well, I wish I could tell you that I did all kinds of heroic crisis manager kinda things as the hurricane crashed upon us, but…although Tropical Storm Fay came ashore just a couple of miles south of us, I’ve seen worse rainstorms in Southern California. No harm here at my …

Calm before

Jonathan Bernstein crisis management

Seems as if the Tropical Storm may not become a Hurricane. I suspect it still wouldn’t be wise to go outside with my kite. We’re in the infamous “calm before.” One of my ezine readers (thank you, you know who you are!) sent me these useful links related to the …

Pre-storm preparations

Jonathan Bernstein crisis communications, crisis management, disaster management

This is my first experiment using and a weak (PCS card) broadband connection to record a report “from the scene here” and hopefully successfully embed the code that will allow you to see it! Jonathan BernsteinPresidentBernstein Crisis Management, Inc.

John Edwards’ Brand of Crisis Management

Jonathan Bernstein crisis management

I think John Edwards did one heck of a job of “packaging” his confession of infidelity in a manner that will quickly put the issue behind him — as long as there are no other skeletons in the closet. The problem with many cases like his, of course, as Bill …

Crisis Managers With Unenviable Job

Jonathan Bernstein crisis management

Other than the huge fees, I have to say I’m not even remotely envious of the niche Cohn & Wolfe have chosen to fill in the field of crisis management. Infamous for their representation of the tobacco industry, they now take on “big marble,” which is faced, interestingly, with some …

HARO Walks Its Talk

Jonathan Bernstein crisis management

One of the traits that can lead to crises for both businesses and individuals is failure to walk their talk. No such problem over at Help a Reporter Out (HARO), the new and phenomenally successful email list started by the effervescent and ubiquitous Peter Shankman. Subscribers receive high-quality media leads …

Reputation Management Plan

Jonathan Bernstein crisis management, crisis planning, reputation management

I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website development expert Chesa Keane, and media relations guru Dave Reeves. …

Xobni — SUPERB add-on to MS-Outlook

Jonathan Bernstein crisis management

I know it’s off-topic for this blog, but I am simply blown away by the utility of a free MS-Outlook add-on called Xobni (spell it backwards). I’ve been online since 1982 and gone through every version of Outlook (and its predecessors) over the years, and I have to believe that …